Hot Tip: Don’t Just Sit There!


I have a new habit. Sitting in medical office waiting rooms often gives me lots of time to read magazines so what I’ve started to do is pick up publications that I’ve never tried before. This week’s find was “Black Enterprise”, which I read cover to cover and enjoyed enough that I’ll definitely read it again. Described as a results-focused, wealth-building, business magazine for African Americans, the magazine has articles that any businessperson or sole proprietor could benefit from reading. The December issue of the magazine contains well-written, timely, informative articles under its Departments section headings which include “Diversity Watch”, “Tech Watch”, “Workplace”, and “Shop Smart”. There was also an interview with Grammy award-winning musician John Legend and an editorial piece about Davis Guggenheim’s recently released documentary on the public school system, “Waiting for Superman”.

A story that I especially enjoyed, “How Tweet it is”, was about Gabi Gregg, the young woman who became the first Twitter Jockey for MTV. This was fascinating on a number of levels. First of all, I’d never even heard of a “Twitter Jockey”! Secondly Gregg talks about how she leveraged her skill at, and enjoyment of, social media, turning it into a phenomenal, high-paying, career opportunity for herself. Finally, it was a gentle reminder that Twitter is not just a passing fad; it’s here to stay, so it might be a good idea to learn how to use it in 2011. As an extra bonus, I now have a cutting edge communications career to share with the group of Boy Scouts I’m working with on their Communications Merit Badge.

The magazine is available at newsstands, bookstores, or online at www.blackenterprise.com/magazine

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